Arrogance or Ownership
I'm just going to say this right out of the gate.. I do not know everything about business. I would even say I don't know a lot. Like moderate... At best and learning daily. I would say that I have learned from trials and errors and errors and errors. I am basically a walking dumpster fire that I keep managing to put out. lol For real. Sometimes when you are a business owner, you don't get a say. Oh yes, I said it. You are actually NOT the one who is in control. People would like to THINK they are...but they are not. Definitely not. No way. It's almost laughable....
If you're smart.
Oh, Who is you ask? You know who is. I don't even have to say it...but I will! The customers! Those people that come in and buy your product, book your class, buy your sticky nails, buy your ebook. Those people that you moan and groan about on Sundays when they forget you are also on your Sunday. THEM. They are the ones in control. Do you want to succeed? Respect them. Remember they are actual people that work their asses off and are willing to just GIVE you their money. Their money. Not your money. Theirs.
I have seen so many people start a business and they have absolutely no business doing so. If you want to succeed, you need to understand where your success will come from and humble yourself. You need to educate yourself in your industry. You need to be willing to accept the fact that you don't know everything and WILL need help at one point or another. YOU WILL MAKE MISTAKES. Andddd it's ok!! We learn from failing. If you want to succeed at anything in life, you will learn and rise up and do BETTER.
Over the last few years I have personally watched business owners crash and burn. All because they were arrogant and unorganized. I believe there is a HUGE difference between being arrogant and being confident. I applaud confidence! Go girl! You work it! You know you are doing great, I agree! Arrogance is when you know you are doing great BUT you believe nobody else is doing great. You are the greatest. The best. The most glorious thing that ever walked the face of this wax community(or whatever industry you are in). Flawless. Ha! Please just sit down. The moment that we forget we are human is the moment someone will remind you that you are. And its usually not in the gentlest way. I'm actually laughing out loud.
There have been NUMEROUS occasions that I have totally sucked. *Insert Gasp* I have made harsh judgment calls, I have stuck to "My policy" too strictly, I have acted out of emotion, I have not thoroughly done my OWN research. I have blamed my team/partner/husband/stranger walking down the damn street for their mistakes but it has and will always come right back to me. Picture me pointing in my own face right now. lol This is what I signed up for when I put MY name next to Super Tarts. This brand is ME and all of its dirty little mistakes that I have made. OWN YOUR SHIT. Own it. Recognize it. Learn from it. Move on from it.
I think that my absolute biggest mistake was not seeing feedback as a great thing. I would take it personally and it would sting. Now don't get me wrong, there have been some MAJORLY inappropriate accusations made towards and about me that are so freaking wrong, but your customers will tell you exactly what they want. Listen to your customers! Learn to love the feedback! Feedback is a nice way of saying "THEY ABSOLUTELY HATE IT AND YOUR FACE!" lmao...find out why. Ask your customers. Don't be arrogant and think you know it all. JUST ASK. I've actually had a customer tell me she hated the way I looked into the camera on my live videos.... "You mean, with my face?" lmao Cant change that but THANK YOU for your feedback! Hahaha
I'm currently going through a rebranding. My business was built on fan fiction, characters, superheroes, indie themes... All very much ILLEGAL for me to use. When I first started this brand, I was absolutely certain that "Inspired by" products were A-OK!.... Man, was I an idiot. They are 110% NOT ok. They are stealing someone's intellectual property. The longer that I have been in business, the more I have learned. Mostly from my customers honestly. I have a pretty large customer base and some of them are attorneys! They have sent me links and information and completely helped me realize how vulnerable my entire livelihood is. Not just my business but MY home, my everything. I am personally held accountable and it would ruin us if just one of those big-name companies came after us.
They would win. We would lose. It would just take one.
There is no room for growth with that looming over your head. It's hard to sleep at night knowing that you are not living your moral truth. You can no longer play the "Ignorance is bliss" card. Because you aren't ignorant. You know. I know. I am absolutely depending on my customer base to guide me right now. I am constantly watching and while there are a few that are pissed about the rebranding, we have had an overall GREAT response. I'm so so thankful for everyone's feedback. I am still trying to figure out the direction of this company but I have faith that God will guide my footsteps and that YOU will help me move along to where we want to be. I see great things for ST but it will take time. I'm in no hurry. Thank you for being patient while we make these amazing new changes!
I would like to say that I am NO blogger. I do not write and I am not eloquent. lol This is very unedited and I will probably keep it this way. Anne would tell me that I have FAR TOO MANY PERIODS and way too many run-on sentences. Meh. I know my truth. Hahaha I make banging good scented wax and write subpar wanna be blog/rants all with a smile on my face. Ill hop off my soapbox now.